Student Wellness Club Funnel Overview

Campus Flyer

QR: /swc-qr?campus={Campus}

Per-school QR on flyers
→

QR Bridge Form

/swc-qr (Mailchimp Embed)

  • Fields: Email, First name, Demographics
  • JS sets Tag: SWC_{Campus}_LearnMore
  • Submit → Redirect with UTM
→

Join Page

/join-student-wellness-club

  • UTMs: utm_source=qr, utm_medium=flyer
  • utm_campaign=SWC_{Campus}
  • utm_content={Campus}Campus
→

Checkout

Square payment

Square→Mailchimp connection tags member
→

Create Your Chart

/create-your-chart

Onboarding / intake

Automation A

Learn More Journey

  • Trigger: Tag added SWC_{Campus}_LearnMore
  • Nurture + campus-specific info

Automation B

Member Welcome Journey

  • Trigger: Member tag (e.g., SWC_Member)
  • Send link to /create-your-chart